"The Climax" at the Tivoli Theater in Montgomery in 1930

I was looking for something else recently at the wonderful Alabama Mosaic site and stumbled across the advertisement below. The ad appeared on May 8, 1930, in the Alabama Journal and the Times, a newspaper published in Montgomery from 1927 until 1940.

The "all-talking" film being promoted in its last showings at the Tivoli Theater was The Climax. By the early 1930's sound films were very popular in the U.S. and around the world.

The movie was based on a comedy that first ran on Broadway in 1909 and had four revivals there by 1933. None of the film's cast appeared in any of those versions.

You can learn more about Jean Hersholt, Kathyrn Crawford and LeRoy Mason at their Wikpedia pages. I assume "Universal News" is the Universal Newsreels released to theaters between 1929 and 1967. I have no idea what "Screen Song" is, although like the newsreel it's probably a short film. Presumably the two prices listed are for the floor and cheaper balcony seats.

The only thing I could find about the theater is that the Tivoli Theatre, Inc., was registered as an Alabama Domestic Corporation on December 4, 1928.